WHAT I DO
I design impactful visuals that grow and enhance brand identities. As a designer, I seek to solve problems, inform and captivate consumers through a strategic design process.
Design is not only a job for me, it’s a long-lived passion. With over 12+ years under my belt, I specialize in carefully crafting unique and powerful visual identities thoughtfully designed to both elevate and bring your brand to the next level.
Having a diverse background working for agencies, in-house design positions, and freelance has greatly allowed me to experience multiple channels of design and always challenge myself to grow as a creative designer.
When I’m not designing in the office you can find me outdoors enjoying the great activities of biking, skateboarding, hiking, camping, and photography.
Thank you for stopping by and I look forward to speaking soon!
MY PROCESS
DEFINE
We can’t create solutions until we know the challenges. Strategy flow begins by guiding team leaders through defining the problem.
STRATEGIZE
Begin research on the industry, competitors, and history. Define the new brand strategy, outline positioning, and the overall message.
CONCEPTUALIZE
Let the creative juices come to fruition! Begin your design process and let your creativity fill the page from rough sketches to refined designs.
REVISE
Take a step back and review your work! Rinse and repeat until your concepts have been selected and are ready for the next stage.
PRESENT
Remember you are not only working for your client, you’re working with them. Present your work within the group, gather feedback, and revise as required.
LAUNCH
Time to let your work shine! Submit all deliverables and take your work to the market. Measure efficiency and gather feedback from the entire process.