While working at ID Art Design Agency I had the opportunity of designing several bicycle products including rims, frames, shocks, and several other bicycle components. Through brand awareness and collaboration with the creative team we had formulated a polished brand identity and direction for Alex Technologies. From off-road to carbon technology each rim carried its own aesthetic that accurately reflected its category. This was a fresh and improved look that will help drive their product in a modern-day.
Client: | Alexrims |