Alice’s Restaurant

“You can get anything you want at Alice’s Restaurant.” The owners of Alice’s restaurant wanted to commemorate the original architecture and history of the establishment by illustrating the original, 1920’s building. From hand-drawn drafts to digital embellishments, Alice’s Restaurant’s new logo stands today as one of their primary sources of identity. For the past 2 years, I have been working closely with the folks at Alice’s Restaurant as the lead designer with the goal to grow the brand’s identity through merchandise.