Santa Clara Valley Brewing is a local leader in the microbrewing space. With outstanding flavor and holding several awards, both Alviso Mills and The Electric Tower were in need of a new identity that would correspond to the taste and most importantly, stand out amongst the many local competitors. The focus was to keep the theme consistent while giving a facelift to the color scheme, typeface, and overall imagery. Together we built a revised design strategy that takes this previously amazing beer to the next tear!