Santa Clara Valley Brewing is a standout leader in the local microbrewing scene, known for its award-winning flavors and craft excellence. Two of its flagship beers, Alviso Mills and The Electric Tower, needed a refreshed identity—one that not only captured their distinct taste but also stood out in an increasingly competitive market.
The goal? A bold, cohesive redesign that modernized the color palette, typography, and imagery while maintaining a strong connection to the brewery’s heritage. Through a strategic, collaborative process, we developed a revitalized design system that elevated these beloved brews to new heights—ensuring they remain as eye-catching on the shelf as they are flavorful in the glass. Cheers to the next level of craft beer branding! 🍻
