K-Speed & Exa Form Fork Graphics

The K-Speed & Exa Form brand specializes in bicycle forks and components. This brand came to Id Art Agency in search of an identity booster for their 2015 product line. Both brands needed a visual upgrade that would captivate and entice their consumers so we set out to deliver just that! Both brands are geared towards a beginner to an intermediate bike rider and through strategizing and collaboration with the creative team, we had locked in a concept that would help to visually take its identity to the next level.