Parks Project X Vacation Races

Vacation Races is the premier host of National Park half marathons, ultra marathons, trail running festivals, and extended running adventures. Parks Project is a mission-driven brand dedicated to preserving, protecting, and promoting public lands.

So what happens when two category leaders join forces? Pure passion, purpose, and success.

I had the privilege of collaborating with both brands to illustrate an exclusive 20-piece merchandise collection—one for each race destination. Through strategic planning and creative innovation, we developed a visually engaging and meaningful collection that resonated with outdoor enthusiasts. The result? A complete sellout and a celebration of the great outdoors through design.