San Francisco Giants X Nor Cal

NHS distribution is a true leader in the skateboard industry with 12 reputable brands under its belt. NorCal Clothing Co. is a lifestyle brand that represents the wonderful Northern California region that we call home. As an in-house design lead for NorCal, I was honored to lead the San Francisco Giants licensing collaboration. The goal of this collaboration was to mesh the authentic and reputable identity of the San Fransisco Giants with the classic NorCal look and feel. This exclusive line of apparel consisted of cut and sew, printables, and accessories for women, men, and youth. From strategy to release this licensing project had an extremely great sell-through and a successfully executed marketing campaign to help build demand for the product. Go Giants!