The Sawmill Restaurant & Alehouse

Nestled amongst the breathtaking redwoods just north of Boulder Creek stands The great Sawmill Restaurant and Alehouse. The Sawmill combines the Santa Cruz Mountain culture in the early 1900s with a modern dining experience. Uniquely branded from the ground up, The Sawmill’s identity stems from its historical location sandwiched in between local saw mill’s just north of town. A blend of a rustic serif typeface with modern stability was intentionally designed to give the logo a sense of local history and approachability. Lastly, a balanced and diverse color palette evokes a rustic yet contemporary sophistication within the entirety of The Sawmill. Stop by to see what the talk is about!

Client: The Sawmill Restaurant & Alehouse