Independent Trucks has been the #1 choice of professional skateboarders since 1978—Built to Grind and deeply rooted in skateboarding culture. As the industry’s most iconic and influential brand, Independent continues to set the standard for performance, durability, and style.
Being part of such a creatively diverse team in an industry I’m truly passionate about has been one of the most rewarding experiences of my career.
My Role as Lead Designer
As Lead Designer for Independent Trucks, I had the incredible opportunity to shape the brand’s visual identity across all product categories. From strategic product design to 360° marketing campaigns, my focus was on continuously elevating Independent’s legacy while driving innovation and business growth.
My role was a multidisciplinary blend of:
🔥 Seasonal hard and soft goods design – ensuring every product stayed true to Indy’s DNA.
📸 Product photography & social content creation – bringing the brand to life through engaging visuals.
🎯 Creative marketing campaigns – executing powerful digital and print strategies to expand reach.
🤝 Collaboration & licensee design – partnering with key industry players to push the brand forward.
Results & Impact
As the undisputed leader in skateboarding trucks, Independent saw tremendous seasonal growth across all product lines and marketing channels—further cementing its place as a true leader in its category.
