Independent Trucks are the #1 choice of professional skateboarders since 1978 and Built to Grind! Independent is truly skateboarding’s most iconic brand and leading manufacturer within the industry. It goes without saying that working with such a diversely creative team within an industry I am passionate about is one of the best experiences I’ve had within my career.
As Lead Designer for Independent Trucks, I have the great opportunity to lead the brand’s visual identity for all product categories. From strategic product design to the design and strategy of 360 marketing campaigns, we constantly continued to enhance and grow Independent’s identity and business. My job while at Indy was a multidisciplinary mix of seasonal hard and soft goods design, product photography and social content creation, creative marketing campaigns for digital and print platforms, and collaboration design with licensees.
As #1 in the industry and product category, we saw a tremendous seasonal growth rate through all product categories and marketing channels. Ride the Best!
